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I’m Liza.

Founder & Educator at WhyCreateDaily.com

A creator, educator, online marketing expert, self-taught graphic-designer, personal growth activist, constant learner and over-achiever dedicated to helping you create a stunning digital business empire from scratch!

I'm also someone who is hell bent on figuring what how to live a creatively fulfilled life that gives you absolute financial freedom.


When I am not helping others get better of their creative brands I also make artisan hand-crafted soaps by the brand name 'Niiyor.

As Head of marketing for top-notch lifestyle brands in Mumbai with over 15+ years in Digital Advertising & Brand Management, my life revolves around creating brands with massive budgets for advertising, media, production, video, content and everything else in between. 

However as I quit my corporate job to pursue my own creative venture it was a completely different scenario. There were no advertising budgets, there were no free logistics, resources, people who would otherwise help me achieve my goals. 

My own start-up meant I had to literally do everything! The best part I was prepared to do so right from the beginning :)

Yes, I am extremely techie that way ( I always have been), but here is a thing I understand that not every one is like me and hence there are ways in which Digital Marketing can actually work better for people who want to make life easy.


Well, for as long as I can remember, I’ve been insatiably curious about automating my income and always knew that there was more to me than a 9-5 job. Although I loved my job and everything that came with it, including the amazing network that I built over the years, there was always something inside me that said, I can't be making money every single time by physically being there for the work. there has to be a way to make my income come in passsively.

One of the things I’m often asked is "How on earth did you get started with all this?"​

When I started out I had no money !


I began consulting brands, designed graphics for start-up creative businesses, and did a multitude of odd jobs to keep a roof over my head while slowly building whycreatedaily.com from the ground up.

Today I have a 7- figure business that not only gives me complete financial freedom but also speaks of who I really am. 

My work, the training programs, online courses and everything else that we may offer through this site is designed for coaches, creatives, online educators, teachers and bloggers to teach you how to DIY all your content and marketing.

For the longest time I struggled with a lot of angst trying to choose just one thing to be in life but I realized that my unusual combination of interests and skills was not a liability, but a special gift. 


I still feel that same angst sometimes while launching a new program, a course but the one thing I've learned is you have to keep going (no matter what!). 


I am passionate about a multitude of seemingly unconnected things: business, marketing, graphic designing, social media, psychology, technology, cooking skincare, spirituality, fashion, fitness, just to name a few.


Digital Marketing Service For Hobbyists

Digital Marketing Service For 'Beauty & Fashion Bloggers.


Here is my everyday story:

I have a reason to wake up every morning knowing that I will be spending my entire day doing exactly what I love doing: creating and teaching.  I support a career that is profitable, sustainable, feels authentic, and most importantly my life's work reflects the kind of person who I really am.


You might have seen me with:

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